VaroLab – digital marketingFree consultationConsult

Services

Marketing strategy and email marketing

  • Marketing strategy: target audience, positioning, channel plan and budget allocation
  • Email marketing: newsletters and automated sequences (Klaviyo, MailChimp, MailerLite)
  • Monetising existing contacts: repeat sales to your customer base
  • Market and competitor analysis, offer and pricing development

Google Ads, Meta Ads and SEO

  • Google Ads: Search, Shopping, Display and YouTube campaigns
  • Meta Ads: Facebook and Instagram advertising and remarketing
  • LinkedIn Ads and Microsoft (Bing) Ads for B2B audiences
  • Campaign audits and optimisation driven by ROAS and CPA
  • SEO articles, SEO copy, product and service descriptions
  • Social media content and content planning
  • Decisions grounded in neuromarketing principles

Websites and e-shops

  • Company website: template or unique design (WordPress or a custom build)
  • E-shop: WooCommerce, Shopify or a custom platform, payments and shipping
  • Landing pages for advertising campaigns
  • Speed, mobile version, SEO foundation and analytics (GA4, GTM)

Apps, integrations and hosting

  • Applications (APP) for desktop, mobile or browser
  • System integrations and process automation (CRM, ERP, accounting)
  • Hosting on reliable servers with ongoing maintenance
  • Domain selection and registration

Logo, design, photo and video

  • Brand analysis, strategy and creative concepts
  • Logo and visual identity (brandbook)
  • Banners for social media, Google and Meta ads
  • Exhibition stands and printed handouts
  • Audio and video clips
  • Product and team photo sessions

Legal documents for your e-shop

  • Legal monitoring of your e-shop: compliance with Lithuanian and EU requirements
  • Privacy policy under the GDPR
  • Cookie policy and consent management
  • Terms of sale, returns and warranty conditions
  • Newsletter and marketing consent procedures

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Business automation and IT services

Frequently asked questions about our services

Which service should we start with?

Most clients start with an audit: we review the website, advertising accounts and analytics, then build a prioritised list. The first fixes target the places where budget leaks or inquiries are lost; larger projects are planned afterwards.

Can we order just one service?

Yes. You can order only Google Ads management, only an SEO audit or only website development. We combine services when it brings a clear benefit, for example building a new website together with SEO and conversion tracking.

What is the difference between SEO, GEO and AEO?

SEO improves rankings in Google results. GEO (generative engine optimisation) aims to get your company mentioned in ChatGPT, Perplexity and Google AI answers. AEO (answer engine optimisation) shapes content so it is quoted as a direct answer to a question.

How is the work organised and who is responsible?

Each project has a dedicated project manager who coordinates the plan, deadlines and reports. Work is delivered in stages: analysis, plan, implementation, testing and handover, with a review rhythm agreed up front.

Do you provide support after the project?

Yes. After launching a website, e-shop or system we offer a maintenance plan covering updates, security, monitoring and small changes. For advertising campaigns we offer monthly management with regular reports.

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