Digital marketing and conversions
WATCH THE PROCESS
An idea becomes a working connection.
Scroll or choose a step to follow the journey.
Your request
We clarify the task, the people involved and the desired outcome.
Align advertising, landing pages and sales data to evaluate campaign outcomes.
Connect campaign goals to sales
We establish which inquiries or purchases you need and what happens after a customer contacts you. Service area, offer conditions and fulfilment capacity influence audience selection, campaign direction and the destination page.
Keep the advert and page consistent
We check whether the page explains the advertised offer, its conditions and the next step. A dedicated landing page can be included where useful. Channels, creative materials and approval arrangements are agreed before launch. Advertising spend is separate from management work.
Work that can be included
Plan advertising goals and audiences
Align Google Ads with landing pages
Track conversions and connect them to CRM
Assess agreed business actions
Conversion measurement, and CRM connections where possible, distinguish submitted inquiries from completed sales. Reviews consider traffic quality, page performance and the sales process. Click totals alone cannot establish the value of a campaign.
Review an existing campaign
We can begin with the account and its landing pages. Share their addresses, the results you currently track and what you want to improve.
Frequently asked questions about advertising
Which platforms do you manage ads on?
We work with Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads and Bing Ads. Platforms are chosen based on where your customers are and where the cost per inquiry is most favourable.
What is the minimum advertising budget?
We do not set a fixed minimum, but the budget must allow enough data for decisions. During the first call we assess the market and suggest a starting budget, which is later adjusted according to CPA and ROAS results.
How quickly do campaigns start working?
Preparing accounts and conversion tracking usually takes 1–2 weeks. The first data appears immediately after launch, while optimisation and stable results typically need a 4–8 week learning period.
Who owns the advertising accounts?
All advertising accounts and data belong to you. We work inside your accounts with granted access, so if the cooperation ends, the history, audiences and results stay with you.
How do you report on results?
Every month you receive a report with spend, inquiries or sales, CPA and ROAS and the changes made. In a regular call we discuss what worked, what we changed and the plan for the next month.
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