SEO and analytics
WATCH THE PROCESS
An idea becomes a working connection.
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Your request
We clarify the task, the people involved and the desired outcome.
Resolve technical search barriers and understand which channels bring valuable inquiries.
Find the barriers to search visibility
We review structure, indexing, repeated content and technical issues affecting important pages. We also examine what customers search for and whether the website answers their questions. A keyword in a heading is of little use when the offer itself remains unclear.
Connect actions to actual pages
The work plan may include fuller service descriptions, navigation changes, internal links and technical repairs. Priorities follow your business needs. For companies serving particular areas, we also review the accuracy of local search information.
Work that can be included
Analyse technical health, structure and search terms
Improve content and local search relevance
Configure GA4, conversion measurement and reporting
Measure inquiries as well as visits
Analytics records relevant actions such as form submissions, call-link clicks and purchases. Reports explain completed changes and what the available data can show. Competition and other factors affect search performance, so specific rankings or deadlines are not promised.
Starting with an audit
An initial audit can stand on its own. Further work and its frequency are agreed around the findings and the resources available to implement them.
Frequently asked questions about SEO
What does an SEO audit include?
The audit checks indexing, site structure, speed, duplicate content, meta data, structured data and internal links. We analyse which services people search for and deliver a prioritised list with the specific pages that need fixing.
How long does SEO take to show results?
Technical fixes are usually picked up by Google within weeks, while ranking and inquiry growth from content work typically shows after 3–6 months. The timeline depends on competition, the state of the website and the scope of work.
Does SEO have to be ongoing?
Not necessarily. You can start with a one-off audit and fixes. Ongoing work – content, monitoring, technical maintenance – makes sense when search is an important lead channel and you want to grow in a competitive niche.
What do you measure in analytics?
We configure GA4 and conversion events: form submissions, click-to-call and email clicks, purchases. Reports show which channels and pages generate inquiries, not just visit counts.
Does SEO work also help in AI search?
Yes. Clear structure, fast pages, structured data and thorough answers to questions are the foundation for visibility both in Google and in ChatGPT or Perplexity. We add GEO and AEO elements so the same content works in both environments.
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